When was the last time you stepped out of your comfort zone?
For me, the act of standing in front of an informational display table and conversing with strangers (‘tabling’) can be intimidating. However, I also realize how meaningful of an experience it can be when a scientist is able to use tabling to connect with people who otherwise would not appreciate the relevance of science in everyday life. Recently, I was fortunate to participate in a tabling workshop and run my own display for the first time. The display was centered around my research and occurred during ‘Science Engagement Week’ at the Phipps Conservatory and Botanical Gardens in Pittsburgh, PA. Although I was nervous about stepping out of the university bubble where I know my audience well (undergraduate students, professors, research technicians, etc.), this workshop taught me some new techniques that really helped me engage with the more general audience at Phipps. Here are the main takeaways I learned and how I used them at Science Engagement Week.
Tips for Successful Tabling:
- Have an opening hook: Much like the opening sentence of your college entrance essay, you want to grab people’s attention with something thought-provoking as soon as they step up to your table. What worked for me was asking people to examine the three clover plants I brought in and think about what could be causing the differences between them. The answer was genetics (the plants were from different genetic lines), but almost everyone gave the really excellent guess that varying environmental conditions (light, nutrients, precipitation, etc.) were causing the differences.
- Add interactive elements: Your audience will retain interest at your table for much longer if there are sensory objects present that they can put their hands on and interact with. In my case, the clover plants were also useful here because visitors liked to touch and turn over the leaves, smell the flowers, etc. They also seemed to like picking up and reading the laminated info-cards I scattered around, which also helped prompt questions about the background of my research.
- Ask open-ended questions: Conversations are a two-way street. As you’re tabling, provide many opportunities for visitors to share their thoughts and ideas so that you are not dominating the conversation. For example, I found it interesting to ask people about their professions and what activities they enjoyed doing in nature (of course, many responded that they enjoyed having house plants and gardening!). These open-ended questions helped me to not only connect with people more personally but also to find common ground for discussing the importance of doing ecological and environmental research.
By the end of the tabling session, I felt really good about the conversations I had throughout the afternoon. Folks seemed to show genuine interest in my work, and I enjoyed learning about their careers and hobbies too. Importantly, the practice of pulling off a tabling event solo gave me the confidence to tackle this challenge again in the future. In other words, the space outside of my comfort zone got a little bit smaller.